• Dr. P. S. Aithal has 33 years of experience in Teaching & Research
• 22 Years experience in Administration.
• Founding and former Vice-Chancellor of Srinivas University, Mangalore

1. . He worked as a Post Doctorial Research Fellow at “Lasers & Quantum Optics Division, Physical Research Laboratory, Ahmedabad for two years from 1999-2000.
2. In the year 2002, he has been selected for the prestigious Oversee Fellowship of Dept. of Science & Technology, Govt. of India – Better Opportunity for Young Scientists in Chosen Area of Science & Technology (BOYSCAST) Fellowship
3. . In the year 2002, he has been selected for the prestigious Oversee Fellowship of Dept. of Science & Technology, Govt. of India – Better Opportunity for Young Scientists in Chosen Area of Science & Technology (BOYSCAST) Fellowship and did Post Doctorial Research at Centre for Research & Education in Optics & Lasers (CREOL), at the University of Central Florida, Orlando, U.S.A.
4. . He has more than 1,000 research publications in refereed International Journals and Edited Books in the area of Nonlinear Optics, Photonics, Nanotechnology, Business Management, Higher Education, and Information Technology.
5. published 55 Books & Edited books. Dr. P. Sreeramana Aithal is currently holding SECOND Rank among Top 30,000 Research authors world-wide and had FIRST Rank among the Top 12,000 Business Management Authors worldwide in Elsevier’s SSRN Research network, USA.
6. In terms of the total number of open access scholarly papers in their network. Dr. P. S. Aithal has initiated many innovations and best practices in higher education system. With more than 18,000 scholarly citations
7. Dr. P. S. Aithal has more than 19 lakhs of Readers for his publications in ResearchGate.

(1) Venkata Lakshmi Suneetha M. & P. S. Aithal (04/05/2024). Quantitative ABCD Analysis: Indian Household and Personal Care Sector. International Journal of Case Studies in Business, IT, and Education (IJCSBE), 8(2), 160-184. ISSN: 2581-6942.  DOI: https://doi.org/10.5281/zenodo.11109358

Crossref DOI: https://doi.org/10.47992/IJCSBE.2581.6942.0355

 

(2) Shyam B. R. & P. S. Aithal (04/05/2024). Understanding Self Theory: “I” Or “Me” to Self & the Relationships of “I” & “Me” to Others from Character Sketch of Mahabharata. International Journal of Philosophy and Languages (IJPL), 3(1), 36-50. DOI: https://doi.org/10.5281/zenodo.11109420

Crossref DOI: https://doi.org/10.47992/IJPL.2583.9934.0027

 

(3) Shubhrajyotsna Aithal & P. S. Aithal (04/05/2024). A Comprehensive Review and Future Perspectives of Nanomaterials in Nonlinear Optics and Photonics. International Journal of Case Studies in Business, IT, and Education (IJCSBE), 8(2), 185-199. ISSN: 2581-6942.  DOI: https://doi.org/10.5281/zenodo.11109386

Crossref DOI: https://doi.org/10.47992/IJCSBE.2581.6942.0356

 

(4) Shubhrajyotsna Aithal & P. S. Aithal (04/05/2024). A Predictive Analysis of use of AI-Driven GPTs in Nanomaterials Research Breakthroughs in the 21st Century. International Journal of Applied Engineering and Management Letters (IJAEML), 8(2), 131-144. ISSN: 2581-7000, DOI: https://doi.org/10.5281/zenodo.11109460

Crossref DOI: https://doi.org/10.47992/IJAEML.2581.7000.0226

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(5) Shyam B. R. & P. S. Aithal (04/05/2024). Jung Personality Complexes: Evidence from Mahabharata Characters. International Journal of Case Studies in Business, IT, and Education (IJCSBE), 8(2), 244-259. DOI: https://doi.org/10.5281/zenodo.11109695

Crossref DOI: https://doi.org/10.47992/IJCSBE.2581.6942.0358

 

(6) Venkata Lakshmi Suneetha M., & P. S. Aithal (13/05/2024). Unlocking Potential in the Chemical Industry Sector: An Innovative SWOT Analysis Study. International Journal of Case Studies in Business, IT, and Education (IJCSBE), 8(2), 260-270. DOI: https://doi.org/10.5281/zenodo.11181627

Crossref DOI: https://doi.org/10.47992/IJCSBE.2581.6942.0359

 

(7) Venkata Lakshmi Suneetha M. & P. S. Aithal (24/05/2024). Revving Up or Stalling Out? A Comprehensive SWOC Analysis of BSE listed India’s Auto Sector. International Journal of Management, Technology, and Social Sciences (IJMTS), 9(2), 111-122. DOI: https://doi.org/10.5281/zenodo.11255383

CrossRef DOI: https://doi.org/10.47992/IJMTS.2581.6012.0347

 

(8) Santhosh Kumar K. & P. S. Aithal (13/05/2024). Navigating the Cascading Ripples: A Study on the Interplay between the COVID-19 Recession and the Financial Fortunes of Micro Finance Institutions (MFIs). International Journal of Applied Engineering and Management Letters (IJAEML), 8(2), 145-155. ISSN: 2581-7000, DOI: https://doi.org/10.5281/zenodo.11181590

Crossref DOI: https://doi.org/10.47992/IJAEML.2581.7000.0227

 

(9) Arvind Mallik D. M. & P. S. Aithal (13/05/2024).  Uplifting Brand Equity to Unprecedented levels by Introducing Purpose as the New 8th ‘P’ in the Marketing Mix. International Journal of Case Studies in Business, IT, and Education (IJCSBE), 8(2), 271-295. ISSN: 2581-6942.  DOI: https://doi.org/10.5281/zenodo.11181640

Crossref DOI: https://doi.org/10.47992/IJCSBE.2581.6942.0360

 

(10) Sachin Kumar, Krishna Prasad K. & P. S. Aithal (16/05/2024). Tech Business Analytics in Blue Economy. International Journal of Applied Engineering and Management Letters (IJAEML), 8(2), 156-185. ISSN: 2581-7000, DOI: https://doi.org/10.5281/zenodo.11195373

Crossref DOI: https://doi.org/10.47992/IJAEML.2581.7000.0228

 

(11)  Aithal, P. S. & Ramanathan, S. (01/07/2024). Marching Towards a Scientific, Religionless, Casteless Ideal Society for Upholding Sustainable Humanity. Poornaprajna International Journal of Philosophy & Languages (PIJPL), 1(1), 54-111. DOI: https://doi.org/10.5281/zenodo.11906032.

 

(12) Sudip Chakraborty & P. S. Aithal (17/05/2024). Go Green: ReUse LED Tube Light and Make it WhatsApp Enabled Using ESP Module, Twilio, and ThingESP. International Journal of Case Studies in Business, IT, and Education (IJCSBE), 8(2), 296-310. ISSN: 2581-6942.  DOI: https://doi.org/10.5281/zenodo.11204974

Crossref DOI: https://doi.org/10.47992/IJCSBE.2581.6942.0361

 

(13) Mishra, N., Aithal, P. S. & Wadkar, S. (2024). Role of Traditional and Modern Advertising Strategies in the Evolving Consumer Behaviour. International Journal of Management, Technology, and Social Sciences (IJMTS), 9(2), 123-134. DOI: https://doi.org/10.5281/zenodo.11293601

 

(14)  Kumar, S., Krishna Prasad, K. & Aithal, P. S. (30/05/2024). Tech-Business Analytics in the Circular Economy. International Journal of Management, Technology, and Social Sciences (IJMTS), 9(2), 173-201. DOI: https://doi.org/10.5281/zenodo.11380153

CrossRef DOI: https://doi.org/10.47992/IJMTS.2581.6012.0352

 

(15)  Santhosh Kumar, K. & Aithal, P. S. (30/05/2024). Empowerment Dynamics: Exploring the Impact of Self-Help Groups on Rural Women. International Journal of Case Studies in Business, IT, and Education (IJCSBE), 8(2), 311-322. DOI: https://doi.org/10.5281/zenodo.11379606

Crossref DOI: https://doi.org/10.47992/IJCSBE.2581.6942.0362

 

(16)  Mahesh, K. M., Aithal, P. S. & Sharma, K. R. S. (30/05/2024). Impact of Centralized Blockchain Digital Currency (CBDC): For Financial Inclusion and Sustainability. International Journal of Management, Technology, and Social Sciences (IJMTS), 9(2), 156-172. DOI: https://doi.org/10.5281/zenodo.11380056

CrossRef DOI: https://doi.org/10.47992/IJMTS.2581.6012.0351

 

(17) Aithal, P. S., Bharath, V. & Ramanathan, S. (2024). Instances of Delegation and Empowerment by Leaders Observed in Indian Epics and Puranas that Inspires New Generation Researchers. Poornaprajna International Journal of Management, Education & Social Science (PIJMESS), 1(1), 51-90. DOI: https://doi.org/10.5281/zenodo.11903837

 

(18)  Venkata Lakshmi Suneetha, M. & Aithal, P. S. (02/07/2024). FII and DII Inflows and Outflows: Their Influence on BSE Market Performance. Poornaprajna International Journal of Management, Education & Social Science (PIJMESS), 1(1), 91-116. DOI: https://doi.org/10.5281/zenodo.12622472

 

(19) Santhosh Kumar, K. & Aithal, P. S. (30/06/2024). From Access to Empowerment: The Role of Digital Microfinance – ABCD Evaluation. International Journal of Management, Technology, and Social Sciences (IJMTS), 9(2), 267-282. DOI:

https://doi.org/10.5281/zenodo.12609017

CrossRef DOI: https://doi.org/10.47992/IJMTS.2581.6012.0356

 

(20) Shailashree, K. & Aithal, P. S. (30/06/2024). The Relation of Income and Spending behaviour among Women Teachers in Kodagu District of Karnataka. International Journal of Case Studies in Business, IT, and Education (IJCSBE), 8(2), 323-339. DOI:

https://doi.org/10.5281/zenodo.12609128

Crossref DOI: https://doi.org/10.47992/IJCSBE.2581.6942.0363

 

(21) Santhosh Kumar, K. & Aithal, P. S. (30/06/2024). Influence of Digital Technology on Microfinance Sector: A Study in Kerala. International Journal of Applied Engineering and Management Letters (IJAEML), 8(2), 186-197. DOI:

https://doi.org/10.5281/zenodo.12623098

Crossref DOI: https://doi.org/10.47992/IJAEML.2581.7000.0229

 

(22)  Aithal, P. S. & Aithal, S. (02/07/2024). An Overview of the Use of ICCT and Nanotechnology in Yellow Economy: Current Status and Future Opportunities. Poornaprajna International Journal of Emerging Technologies (PIJET), 1(1), 29-62. DOI: https://doi.org/10.5281/zenodo.12622593

 

(23) Aithal, P. S. & Karanth, B. (06/07/2024). A New Model of Super Innovative MBA Programme to Achieve its Objective of Creating Super Executives. Poornaprajna International Journal of Teaching & Research Case Studies (PIJTRCS), 1(1), 1-27. DOI: https://doi.org/10.5281/zenodo.12669893

 

(24)  Kumar, S. Krishna Prasad, K. & Aithal, P. S. (01/07/2024). Tech-business Analytics in Digital Cashless Economy. Poornaprajna International Journal of Emerging Technologies (PIJET), 1(1), 1-28. DOI: https://doi.org/10.5281/zenodo.11650611

 

(25) Aithal, P. S., Prabhu, S. N. & Aithal, S. (2024). Future of Higher Education through Technology Prediction and Forecasting. Poornaprajna International Journal of Management, Education & Social Science (PIJMESS), 1(1), 1-50. DOI: https://doi.org/10.5281/zenodo.11903348

 

(26) Aithal, P. S. & Ramanathan, S. (06/07/2024). How Sanathana Dharma – the Concept and Philosophy of Indian Ancient Social System Supported Scientific, Religionless, Casteless, Ideal Society for Upholding Sustainable Humanity. Poornaprajna International Journal of Philosophy & Languages (PIJPL), 1(1), 112-135. DOI: https://doi.org/10.5281/zenodo.12670211

 

 

(27) Venkata Lakshmi Suneetha M. ¹, & P. S. Aithal (xx/07/2024). Comparative Analysis of Volatility and Sensitivity in FMCG and IT Stocks: An Empirical Study. Poornaprajna International Journal of Management, Education & Social Science (PIJMESS), 1(1), 117-131. DOI: https://doi.org/10.5281/zenodo.12740471

 

(28) A. K. Mishra, Sapana Khoteja, & P. S. Aithal (xx/07/2024). Impact of Procurement Practice Adopted on Budgetary Utilization. Poornaprajna International Journal of Management, Education & Social Science (PIJMESS), 1(1), 144-170. DOI: https://doi.org/10.5281/zenodo.12807511

 

(29) Shubhrajyotsna Aithal, P. S. Aithal, & A. P. Bhat (17/07/2024). Advancements in Nonlinear Optical Materials: Paving the Way for Future Photonic Devices. Poornaprajna International Journal of Basic and Applied Sciences, (PIJBAS), 1(1), 1-58. DOI: https://doi.org/10.5281/zenodo.12754671

 

(30) Sachin Kumar, Krishna Prasad K. & P. S. Aithal (17/07/2024). Tech-Business Analytics in GIG Economy – A Futuristic Technology Support for Online Business Models. Poornaprajna International Journal of Teaching & Research Case Studies (PIJTRCS), 1(1), 28-59. DOI: https://doi.org/10.5281/zenodo.12754703

 

(31) Pradeep Gururajan, & P. S. Aithal (25/07/2024). NPA Analysis of Public Sector Banks using Inferential Statistical Tools and Ranking Analysis for the preceding five financial years. Poornaprajna International Journal of Management, Education & Social Science (PIJMESS), 1(1), 132-143. DOI: https://doi.org/10.5281/zenodo.12807428

 

(32) Nirubarani, J. & Aithal, P. S. (26/07/2024). A Study on the Status of Training in the Indian IT Industry with the Impact of Artificial Intelligence. Poornaprajna International Journal of Management, Education & Social Science (PIJMESS), 1(1), 171-184. DOI:

 

(33) Mishra,A. K., Sapana Khoteja, & P. S. Aithal (xx/07/2024). Assessment of the Budget Allocation and Utilization Trend of Mandandeupur Municipality. PP J5. (Submitted).

(34) Radha P. & Aithal P. S. (xx/07/2024). The Role and Impact of Human Resource Management in the Banking Sector: Challenges and Opportunities. PP J3. (Submitted).

 

(35) Radha P. & Aithal P. S. (xx/07/2024). THE ROLE OF ARTIFICIAL INTELLIGENCE IN ENHANCING EMOTIONAL INTELLIGENCE WITHIN HUMAN RESOURCE MANAGEMENT IN THE BANKING SECTOR. PP J5 (Submitted).

 

(36) Arvind Mallik, D. M., P. S. Aithal, & Alnofiee, M. (xx/07/2024). Revolutionizing Brand Strategies with Artificial Intelligence (AI): The Intersection of Technology and Identity. (Under Review, WOS Journal).

 

(37) Aithal P. S., Alnofiee, M., Nabil Sharaf Almalki (2024). Ubiquitous Digital University as an Alternative to Traditional Higher Education Model to Develop Ideal Education System. (Submitted to WOS Journal).

 

(38) Aithal P. S. & Alnofiee M. (2024). Opportunities and Challenges in Quantum Computing Industry: A Predictive Analysis. (Submitted to WOS Journal).

 

(39) Aithal, P. S. & Alnofiee M. (2024). Telepathic Communication via Chip Implantation Technology: Addressing Communication Disabilities. (Submitted to WOS Journal).

 

(40) Aithal, P. S. & Faiz Abdullah Alotaibi (2024). Innovations in Customer-Focused Service Models – From SERVQUAL to CARD and CARE. (Submitted to WOS Journal).