Journal Publications:
[1] Yashwi & Aithal P. S. (19/04/2025). Company Analysis of OpenAI with Special Emphasis on Its Future Strategies. Poornaprajna International Journal of Emerging Technologies (PIJET), 2(1), 50-90. ISSN: 3107-8486, DOI: https://doi.org/10.5281/zenodo.15242929
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[2] Disha, Brunda C. & Aithal P. S. (12/08/2025). HCL Technologies and the Innovation Flywheel: An Inside Look at Tech-Driven Growth. Poornaprajna International Journal of Teaching & Research Case Studies (PIJTRCS), 2(2), 58-89. ISSN: 3107-8494, DOI: https://doi.org/10.5281/zenodo.16810578
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[3] Isha, Greeshma & Aithal P. S. (12/08/2025). Decoding BBK Electronics: A Fresh Perspective on its Business Model and Market Playbook. Poornaprajna International Journal of Teaching & Research Case Studies (PIJTRCS), 2(2), 90-125. ISSN: 3107-8494, DOI: https://doi.org/10.5281/zenodo.16810617
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[4] Diya, Dhanya Acharya & P. S. Aithal (25/08/2025). Strategic 360° View of the Aditya Birla Group: Unpacking Growth, Governance, and Global Impact. Poornaprajna International Journal of Management, Education & Social Science (PIJMESS), 2(2), 23-57. Poornaprajna Publication, India, ISSN: 3107-4626, DOI: https://doi.org/10.5281/zenodo.16938870
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[5] Greeshma, Isha & Aithal P. S. (08/09/2025). Strategic Analysis of Sun Pharmaceutical Industries Limited: An Exploratory Case Study of Healthcare Innovation, Ethical Practices, and Business Transformation. Poornaprajna International Journal of Teaching & Research Case Studies (PIJTRCS), 2(2), 192-224. ISSN: 3107-8494, DOI: https://doi.org/10.5281/zenodo.17075501
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[6] Subhash, Supreetha & P. S. Aithal (12/09/2025). Ernst & Young in the Global Spotlight: Strategic Growth, Innovation, and Challenges in a Dynamic Professional Services Landscape. Poornaprajna International Journal of Management, Education & Social Science (PIJMESS), 2(2), 109-130. ISSN: 3107-4626, DOI: https://doi.org/10.5281/zenodo.17101291
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[7] Brunda C., Disha, & P. S. Aithal (12/09/2025). Strategic Analysis of Walmart Inc. Innovation, Ethical Challenges, and the Future of AI-Driven Services. Poornaprajna International Journal of Management, Education & Social Science (PIJMESS), 2(2), 74-108. ISSN: 3107-4626, DOI: https://doi.org/10.5281/zenodo.17101233
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[8] Kavya Tandel, Mahalaxmi, & P. S. Aithal (22/09/2025). Technological Strategy of Apple in India: Business Challenges and Growth Opportunities. Technological Strategy of Apple in India: Business Challenges and Growth Opportunities. Poornaprajna International Journal of Teaching & Research Case Studies (PIJTRCS), 2(2), 259-291. ISSN: 3107-8494, DOI: https://doi.org/10.5281/zenodo.17174706
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[9] Diya & P. S. Aithal (13/10/2025). Procter & Gamble: Mastering Global Markets Through Innovation, Strategy, and Consumer Excellence. Poornaprajna International Journal of Teaching & Research Case Studies (PIJTRCS), 2(2), 316-347. ISSN: 3107-8494, DOI: https://doi.org/10.5281/zenodo.17340100
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[10] Greeshma, Tandel K., Isha & Aithal P. S. (18/10/2025). Emerging Trends and Opportunities in India’s Air Cargo Industry Sector. Poornaprajna International Journal of Teaching & Research Case Studies (PIJTRCS), 2(2), 348-383. ISSN: 3107-8494, DOI: https://doi.org/10.5281/zenodo.17389169
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[11] Vignesh Aithal K. C. & P. S. Aithal (31/10/2025). Leadership and Strategic Vision: A Scholarly Analysis of CEO Anders Opedal’s Tenure at Equinor. Poornaprajna International Journal of Teaching & Research Case Studies (PIJTRCS), 2(2), 433-469. ISSN: 3107-8494, DOI: https://doi.org/10.5281/zenodo.17486843
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[12] Sparsha S. Shetty, Sushmitha Suvarna, & P. S. Aithal (31/10/2025). Strategic Evaluation of British American Tobacco Company: Navigating Innovation, Ethics, and Market Dynamics. Poornaprajna International Journal of Teaching & Research Case Studies (PIJTRCS), 2(2), 470-506. ISSN: 3107-8494, DOI: https://doi.org/10.5281/zenodo.17501699
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[13] Jash U., Nidhi C. S., Prasad N., Satyaprasad D., Sohan J. P., Vasudeva M. R. & Aithal P. S. (31/10/2025). Aviation Industry Analysis with Special Reference to Logistics and Supply Chain Management. Poornaprajna International Journal of Teaching & Research Case Studies (PIJTRCS), 2(2), 384-432. ISSN: 3107-8494, DOI: https://doi.org/10.5281/zenodo.17486213
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