Entrepreneurship Development Cell of Poornaprajna Institute of Management, Udupi organized an expert lecture on the topic ‘Handicraft Industry in India Challenges and opportunities’ on 19th December, 2022. Mr. Shashidhar, Joint Secretary of the Craft Council of Karnataka was the resource person for the session. “If you buy a slice of handicraft, you buy a slice of culture of that place. Handicrafts involve lot of creative work of artisans. It is essential to market them and prevent them from perishing”. said Mr. Shashidhar. Dr. A.P.Bhat, former Principal of Poornaprajna College and presently the Administrative Officer of Admar Mutt Education Council, highlighted the importance of encouraging artisans and motivated the students. Dr. Bharathi Karanth coordinator of Entrepreneurship Development Cell coordinated the programme. Dr. Bharath V Director of PIM presided over the programme.
