Poornaprajna Institute of Management, Poornaprajna-Rotary Centre for Social Empowerment, Karnataka Bank Ltd., Poornaprajna College and P G Centre has jointly organised Rtn. H. N. S. Rao Memorial Lecture on the theme ‘Communication – The Life Line’ on 15th of July, 2021 at Prajna Hall of PIM. Dr. Shubha H. S., Head, Media Centre, Manipal Institute of Communication, MAHE, Manipal was the resource person. Rtn. Dr. Virupaksha Devaremane, President, Rotary Club, Manipal was the Guest of Honour. Dr, Bharath V., Director, PIM, Dr. Raghavendra A., Principal, PPC, Rtn. Renu Jayaram, Nodal Officer, Rotary Club Manipal, and Dr. Krishna Kothai, Director, Poornaprajna-Rotary Manipal Centre for Social Empowerment, spoke about late Shri H.N.S Rao and introdused the resourse person to the audience. PIM faculty, Dr. Bharathi Karanth compered the programme.