Poornaprajna Institute of Management organized a visit to the popular private FM radio station Radio Mirchi Mangalore on 6th April 2021. The students from the Marketing and HR specialization actively participated and were accompanied by Mr. Shivanand M. Bhandarkar, Assistant Professor and Mr. Shri Hari, office staff of the college.
The station visit focused on providing inputs to students regarding how the radio stations work. The main objective was to make students aware of the operations of a private FM Radio. Students were amazed to know how much groundwork and preparations has to be done by the employees such as RJ’s, sales team, copywriters, programmers etc. In order to sustain in a very competitive environment which is susceptible to change.
Renowned radio jockey Mr. RJ Ajay and the station head Mr. Alok were very cooperative and interacted with students to make them understand the functioning of a private radio station. The staff there made students realize that radio is not all about fun and entertainment but the amount of efforts that are put forth to make the content exciting and generate revenue for the growth the company. Students’ were fortunate to see the studio of Radio Mirchi which is otherwise restricted to outsiders.
The students gained lot of knowledge and had a clear understating regarding the functioning of private FM radio channel and its journey so far in the city of Mangalore.
