POORNAPRAJNA INSTITUTE OF MANAGEMENT, UDUPI
ORGANISES
COPORATE INTERACTION SESSION
ON THE TOPIC
“ADVERTISING AND MEDIA WORLD –PRESENT DAY CHALLENGES AND OPPORTUNITIES”
ON 20TH FEBRAURY 2018
TUESDAY
TIME: 10AM TO 12.00PM
RESOURCE PERSON: Mr. SATHISH MAYYA
CEO, BPG MAXUS
DUBAI
(BPG Maxus is one of the leading media planning & buying specialists and a market-pioneer in digital media solutions)
VENUE: PRAJNA HALL
ALL ARE CORDIALLY INVITED
DIRECTOR, STAFF &STUDENTS
POORNAPRAJNA INSTITUTE OF MANAGEMENT,
UDUPI-576104
STUDENT CO-ORDINATORS
NISHANTH D’SOUZA PRAGATH SHETTY 2ND MBA
JEZEL D’SOUZA
Passionate observer of human behavior and idea oriented talents has a greater place in ad industry –Mr.Sathish Mayya
Caveman Principle explains the sudden rise of social media and social network .We are all governed by the same DNA code from the time we lived in caves. We thought of paperless office but we have more paper than before. We thought virtual conferencing would lead to less crowded cities but we find more traffic jams and crowded cities which indicates that we still have the same DNA of the cave man which should be recognized by an individual who wants to make a mark for himself in the advertisement world. Consumers are the most trusted media . Focusing on the media leads to creation of media. It’s essential to entertain with advertisements through reinvention. More than high tech , it is high touch that matters to catch the customer attention as technical expertise and vast knowledge of advertising may not help unless personalized idea oriented advertising gets utmost priority in planning the advertisements. So being a passionate observer of human behavior and idea oriented is essential to succeed in advertisement world said Mr.Sathish Mayya CEO of BPG Max at Poornaprajna Institute of Management. He was addressing the students on the topic “Advertisement and Media world- Present day challenges and Opportunities “.
Mr.Sathish Mayya is a standing example of a rural talent who has made a big name in the corporate world whose experiences matter a lot for MBA students in the context of Make in India initiatives of government of India said Dr.Krishna Kothaya the director of Poornaprajna research and development centre, Udupi.
Corporate Interaction session of Poornaprajna Institute of Management are organized to give a better exposure of the corporate world to the students of PIM said Dr.Bharath V the director of Poornaprajna Institute of Management.
The Programme organized under the corporate interaction forum of PIM was conducted by Nishanth D’souza, Jezel D’souza and Pragath Shetty, the 2nd year MBA students of the institution.
